New wine label honours commitment to biodiversity
The new label "Biodiverse Viticulture" of the LIFE VineAdapt project may be used by winegrowers who sow certified and regionally adapted wild plant mixtures in the vineyard alleys. For all those who enjoy wine, it offers guidance when choosing a wine and creates transparency. Because by buying wines that carry the label, they support climate- and biodiversity-friendly viticulture.
At the presentation of the new label on the Eulauer Heideberg, Naumburg's mayor Armin Müller was delighted that flowering strips now also increase biodiversity in the vineyards. Project coordinator from the Landgesellschaft Sachsen-Anhalt Isabel Reuter added: "The greening of vineyard alleys with wild plant mixtures has several advantages. It protects the soil from erosion, e.g. during heavy rainfall, and from drying out. In addition, wild plants such as corn poppy, chicory and agrimony attract insects that attack pests in the vineyard." Jens Eckner from the Landesweingut Kloster Pforta pointed out that the wild plant mixture is specially adapted to the Saale-Unstrut region. The robust plants do not take any water off the wine. Janik Schäfer from the Anhalt University of Applied Sciences, which is also involved in the project, confirmed that there are significantly more insects in vineyards that have been planted with vegetation in this way.
In the Saale-Unstrut region, around 20 winegrowers are involved in the project, in addition to the Kloster Pforta state winery. They offer their vineyards for sowing and accompany the measures. With the new free label, they can now point out their commitment. Bottle tags are available, but also a digital version of the logo, which can be printed on labels and published on the internet. In addition, a leaflet is available to raise awareness of the project among other winegrowers and to inform wine lovers about the new label. Bottle tags and leaflets are also available in the languages of the other project partners, who use them to award the participating wineries in their respective countries.
If winegrowers are interested, they can contact Jens Eckner from the Landesweingut Kloster Pforta (phone: 034463 30021, e-mail: eckner(at)kloster-pforta.de).
Click here for the BLK Regional TV report on the occasion of the presentation of the new label: https://www.youtube.com/watch?v=50Z-oJXteXk